This week we read part of the introduction to a book called Spreadable Media, which discussed the importance of making all media accessible and sharable. We talked about the spreadability of our unit two project, which is coming up soon. For this project, my group and I would like to focus on rape culture and the social movement that goes along with that. Rape culture is when society has a certain attitude about sexual assault and abuse that causes it to be normalized. This is a large part of our culture because it happens to many times where the victims are viewed as the ones at fault for rape and sexual assault because society says so. People often make comments about what the victim was wearing, what they were doing, etc., and imply that they are at fault for not preventing the event from happening, when in reality, sexual abuse and rape or acts of violence and the perpetrator is the only one who is at fault.
So for our upcoming project, we would like to create a short parody video that shows just how ridiculous this phenomenon is. Rape culture is especially large problem and universities and colleges, so we know it would create a big impact for the people here at the University of Arizona. The idea for this project came from a post that I saw on Pinterest.
We would like to make a video of this post and spread it to others to show how harmful these kinds of comments are and how we need to refocus the blame in rape and sexual abuse to the attacker, rather than the victims. We will post this video on Vimeo and add #RapeCulture in the description in the hopes that the spreads. When thinking about how we want our project to be spreadable, we consider this quote from the reading, "What material is produced according to a one-size-fits-all model, it imperfectly fits the needs of any given audience. Instead, audience members have to retrofit it to better serve their interests" (27). We do not want our project to be simply catered to one specific audience, but rather to anyone who is willing to listen. For that reason, we are adding #RapeCulture, #Feminism, #FriendZoning, Etc., in order to reach bigger audiences. By adding these tags, our viewers can spread the video as much as they wish. Anyway, thanks for reading!
I think that this is a very good idea and I would love to hear more about it! I really enjoyed reading your post and I thought that the rolex example is a very clear way of defining rape culture. It is sad to see that our society has belittles rape culture. It is sad to see that many people do not recognize that rape culture is very harmful and upsetting. Especially here at the U of A we have bad rape culture. I think that your presentation will bring to light such a interesting topic. I look forward to your presentation!
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